KEEP IT SIMPLE - Smart Sales-Equals High Profits!:
This function of your business is very important in getting the message of your service out to the community. We have found through many years in business that Radio and Television advertising can be too expensive for our industry---unless you are able to tie your refinishing products into our higher profit making services such as: bathroom remodeling, tub surround installation, tile repair and installation, faucet change-outs, kitchen cabinet refinishing and shower door installations.
ADVERTISTING TIPS:
Image is everything, and high quality sales and marketing tools can help you get your message across to your potential customers. Be sure that your marketing materials are professionaly designed by a qualified marketing design company Spend your time improving your business and your skills, and leave the graphic design and marketing to qualified professionals. Professionaly designed marketing materials will be much more succesful than something you desing yourself. Munro Products also has marketing materials available for purchase.
Some examples of sales tools are:
- Professionaly Designed Website
- Professionaly Designed Brochures (Munro can Supply) & Catalogs
- Professoinaly Designed Flyers, Hand-outs, & Business Cards
- Testimonial’s (Past Customers)
- Care Tips (Munro can Supply)
- Professional Photos of Past Jobs
- Warranty Forms (Munro can Supply)
- Color Sample Cards, Texture Samples
- Better Business Bureau Membership Card
Tips for Specific Marketing Efforts:
Telephone Books
: Advertise no less than a 1/8 page in full color. Advertise in every major phone book to get the word out. Remember, when your competition spends the money to advertise—you get the phone calls when you are big in the book. Outlining your ad-copy with a checker-board outside boarder will help attract your customers to your number.
WEBSITE
: Do not under estimate the growing strength of the internet for your local advertising. Potential buyers are interested in who is out there and can view your site virtually any time during the day or night…..even when your business is closed. Your web site can become your Showroom. (Ask about our free internet consultation. Showroom: A showroom will instantly promote confidence in your potential customers. If you are able to have a showroom this can be a great source of revenue. Displaying your services and even some of your additional services such as shower doors and other items will help increase sales. Having a showroom can be done almost anywhere. Converting one side of your garage and having 1 or 2 evenings per week to let potential customer come over to view your services and display’s is a very inexpensive way to sell your services. Another great way to display your refinishing work is to ask an existing retail company if you could display in their showroom. They would have the benefit of selling your potential customers fixtures and other item as well as possibly marking up your services as they sell your work…Win…Win.
In-Home Sales Calls
: Never under estimate the strength of a personal sales call. When a potential customer invites you into their home—you a half there with a sale. Potential Customers really appreciate the personalized attention of a salesman coming to their home and looking over the situation. This time gives you the ability to explain your products, the benefit of your system vs. others and to arrange and schedule the job. Don’t forget to take letter testimonials from past jobs, catalogs, sample colors and sample spray-outs so that your customer gets a full understanding of your products and services. This of course is a great time to sell any of your additional services.
Trade Shows
: Trade and Home Show displays and advertising are great sales tools. You will be surprised when you do your first show how many people really do not know about bathtub and tile refinishing services. Potential customers who go to trade shows are anxious to find companies who offer refinishing services and other restoration products for bathrooms and kitchens. There will be some competition at the trade shows such as the tub liner companies. These services are easy to sell against and more often than not, bring you customers. During these shows you should display bathtub and tile refinishing, wall tile refinishing, counter top and floor tile texture finishes and other items that bring interest to your display. Make sure that you have flyers, discounts, and testimonial at each show.
Newspaper Advertising
: You should develop ads that are catchy and get right to the point. Small local newspapers tend to work the best and are least expensive and can get you the same results as large newspapers. Sometimes larger newspapers will run specials that are less expensive and you cab take advantage of these special at certain times of the year. Basically newspaper advertising work through frequency….the readers know that you are there when they need your services………..
Upscale Magazines
: Your local high-end magazine can work very well for the up-scale customers who spend money. These magazines usually run monthly or quarterly to doctors offices, architects, law offices, general contractors, wholesalers, builders and high-end residential neighborhoods.
Pricing
: Never be the lowest price or the middle price with all the other companies. On the low end it will be difficult for you to make a living and in the middle the potential have to many companies to choose from. On the high-end it separates you very clearly from your competition. Your potential customers are anxious to know why you are more expensive than your competition. Be ready to tell them and to back it up with testimonials. The company that charges the most makes the highest profits and does the least amount of work…Work Smarter. Not Harder!